In September 2012, Epic Records chairman L.A. In August 2012, it was reported that Lavigne had completed work on the album, stating on her Twitter, "That's a wrap boyz and chad Woo hoo. Reid, who signed Lavigne to Arista Records in 2000. I already have a song that I know is going to be a single, I just need to re-record it!" In late 2011, Lavigne confirmed that she had moved to Epic Records, which is now headed by L.A. Lavigne explained, " Goodbye Lullaby was more mellow, the next one will be pop and more fun again. Lavigne stated that the album would musically be the opposite of Goodbye Lullaby, with a release date rumored for sometime in 2012. Three months after the release of Goodbye Lullaby, Lavigne announced that work on her fifth studio album had already begun, with eight songs written so far. To further promote the album, Lavigne embarked on her fifth concert tour, The Avril Lavigne Tour.īackground, development and release Lavigne also generated publicity with a controversial music video for the Japan-only fourth single " Hello Kitty". The second, " Rock n Roll", had less impact, while the third, " Let Me Go", performed well internationally, reaching the top 20 in Czech Republic, South Korea, and Canada.
" Here's to Never Growing Up" was released as the lead single in April 2013 and was an international success, reaching number one on the Taiwan and Philippines charts, while reaching the top ten in China, Ireland, Japan and Russia among others. Three singles were released from Avril Lavigne worldwide. Worldwide, the album impacted moderately on the charts, reaching the top-ten in over twelve countries, while peaking at number one in China and Taiwan. It also peaked at number two in Japan, selling 47,873 copies in its first week, the highest opening for the album in a particular country. While this proved to be her fifth consecutive top-five album on the chart, it also tallied the lowest first-week sales of Lavigne's career.
The album debuted at number five on the Billboard 200, selling 44,000 copies in its first week. The album marks her first and only release through Epic Records, and is her final release for Sony Music, to which, under BMG, she signed in 2000.Īvril Lavigne received generally positive reviews from music critics, with many praising its carefree, feel-good vibe while others criticized its "rebellious" attitude in some tracks, calling it forced and unnatural. The album features two vocal collaborations: Kroeger and American industrial metal singer Marilyn Manson, making Avril Lavigne Lavigne's first album to contain featured vocalists.
Avril Lavigne also incorporates electronic music, industrial and punk rock. In both musical and lyrical aspects, the album represents a departure from the acoustic-oriented production of her previous album Goodbye Lullaby (2011), featuring a more uptempo pop sound juxtaposed with power and piano ballads. Lavigne collaborated with numerous producers including Martin Johnson, Peter Svensson, David Hodges, Matt Squire, and Chad Kroeger. It was released on November 1, 2013, through Epic Records in North America and Sony Music Entertainment worldwide. Avril Lavigne is the fifth studio album by Canadian singer-songwriter Avril Lavigne.
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